Born and raised in North London, now living in Abruzzo, Italy with my wife and family.
Blessed/cursed with an enquiring mind – I feel that I ask more questions than provide answers.
Schooled in the art of photography and film, I succumbed to the new wave of digital media when finishing my degree.
After obtaining funding from the UK Arts Council, I co-founded antirom.
I moved to Milan, Italy in 2000 to help set up an office of Razorfish (US internet agency).
In 2001, I set up thebigspace with Dick Lockard, the aim of thebigspace was to explore ways of using technology to intervene in physical space.
In 2009 whilst still living in Milan, my partner Diana and I adopted three children from Colombia.
In 2010 we moved back to London where I worked as a service design lead for Fjord (Service design agency.
In 2013 I joined H-ART as their UK creative director to help set up an H-ART branch in the UK.
In 2015, I joined Government Digital Service as a user researcher.
Since then, I have been working across user research and service design disciplines, across public and private sectors.
In 2018, we moved back to Italy.